Press Release - April 28, 2011

Contact:  Kelly Bachman
302-633-2501 or 302-299-9791


Delaware Children’s Department Promotes “Children’s Mental Health Matters”

Week-long outreach campaign to emphasize mental health treatment services, prevention and early intervention


Delaware Children’s Department and its Division of Prevention and Behavioral Health Services (PBH) are partnering with child care providers, mental health professionals, partner agencies and Rita’s Water Ice locations across Delaware. 


To coincide with “May is Mental Health Awareness Month” and the 6th annual National Child Mental Health Awareness Day, the Children’s Department and PBH have scheduled events across the state and throughout the first week in May (May 2 – 6) to raise awareness about the importance of mental health, increase understanding of the mental health needs of children and their families and provide information on accessing service.
Events will include: Prevention & Behavioral Health Forum and Youth Celebration at the Dover Sheraton; a special program for select child care providers to engage children on the importance of their own mental health; and Get the Scoop on Mental Health outreach, which includes information sharing and free Rita’s Water Ice at participating locations.


The week-long outreach and awareness efforts are part of the national “Caring for Every Child’s Mental Health Campaign,” which seeks to raise awareness about the importance of children’s mental health. An estimated 4.5 to 6.3 million children and youth in the United States suffer from a serious emotional disturbance. Approximately 65% to 80% of these children and youth do not receive the specialty mental health services and supports they need. This data and our efforts are meant to underscore the importance of programs and treatment services designed to reach young children and families before problems are deeply entrenched and require restrictive and costly intervention.


Monday – Friday, May 2 – 6, 2011 – at various times and locations. Please see below.


Various locations and times statewide. Please see below.




May 2-3

Delaware Prevention &
Behavioral Health Forum
Working Together to Build Healthy
and Resilient Families and Communities

Sheraton Dover Hotel
1570 North DuPont Highway
Dover, DE 19901

8 a.m. – 5 p.m.

May 2

Youth Activities for all Ages
Youth Celebration 2011
Sheraton Dover Hotel
1570 North DuPont Highway
Dover, DE 19901

Includes a light meal plus …
   - Youth Leadership Skills Workshop
   - Youth Achievement Awards
   - Age appropriate art projects
   - Live Entertainment by Delaware School of Rock

5:30 – 7:30 p.m.

May 3

Get the Scoop on Mental Health
Information sharing and free scoop
of water ice at participating
Rita’s Water Ice locations

6 – 8:00 p.m.

Participating locations confirmed to date:


3230 Philadelphia Pike, Claymont
Community Plaza Shopping Cntr, Rte. 273, New Castle
Midway Galleria, 18701 Coastal Hwy., Rehoboth Beach
124 N. DuPont Blvd., Smyrna
3730 Kirkwood Highway, Wilmington

7313 Lancaster Pike, Hockessin
600 Newark Shopping Center, Newark
1730 W. Newport Pike, Stanton
2909 Concord Pike, Wilmington
2222 Silverside Rd., Wilmington

May 4-6: I Feel … Feelings from A to Z: Special program for early child care centers and family child care homes (by invitation only), with guest appearances by State and local officials.

Wednesday, May 4


8:30  a.m.
Marlette R. Lofland
20255 Wilson Farm Road
Bridgeville, DE

10:30  a.m.
Beach Babies 

31169 Learning Lane
Lewes, DE

Thursday, May 5


8:30  a.m.
Sandy Steele
318 E. North Street
Smyrna, DE 19977

10 a.m.
Expanding Our Kids World, Inc.
3460 S. Dupont Blvd.
Smyrna, DE  19977

Friday, May 6


8:30  a.m.
3009 4th Ave.
Claymont, DE  19703

10 a.m.
403 N. Van Buren Street
Wilmington, DE  19805